Alternative music usually just receives the label because the songs are aimed at to narrow of an audience for the mainstream radio to play. This isn’t meant as a slight towards the genre, which is basically the only thing I listen to, but the casual listener really just wants something to be immediate and catchy along with a chorus that they know. This is where a lot of the best alternative music emerges, when a band does provide the immediacy of pop/rock cravings but they decide to intentionally fuck it up a bit for their own brand of unique experimentation. This is the best way I can describe what The Unicorns do, and it’s why they’ve become such a wildly popular band for alternative music fans who can appreciate these aspects; the broken voices, the perfectly out of place flute/recorder(?) solo, and the randomness which ultimately morphs it’s way into the songs’ rhythm. These qualities define The Unicorns just as much as the catchy choruses, and Who Will Cut Our Hair When We’re Gone is undoubtedly the album that captured the band’s gigantic potential the best.
Continue reading Essential Albums: The Unicorns- Who Will Cut Our Hair When We’re Gone?